Some of you may have noticed we’ve recently introduced a new activity at our experiences driving site, the drink drive goggles.
What are the drink drive goggles?
One truly effective way of reinforcing the ‘don’t drink and drive’ message is by demonstrating just what it feels like to be drunk, and just how dangerous it can be. These unique goggles simulate the effects of impairment, including reduced alertness, slowed reaction time, confusion, visual distortion, alteration of depth and distance perception, reduction of peripheral vision, poor judgement and decision making, double vision, and lack of muscular coordination.
What do we do with the goggles?
We have various uses of the goggles including our driving experiences and our road safety presentations.
The primary use is to deliver drink drive experiences in a safe and controlled environment. After a little introduction to the vehicle and discussion on drink driving we allow customers to drive a marked course to see how competent they are at driving “intoxicated”, the results are incredibly surprising.
Why do we offer this experience?
We have an older generation of drivers who feel that drinking and driving is still acceptable. This older group of people may not be completely over the limit but still under the influence of alcohol and we are aiming to prove it isn’t acceptable and change this attitude and behaviour.
What’s next?
We have a new generation of younger drivers coming through the system that simply won’t even think of drinking and driving. The current issue for them is distracted driving, mainly mobile phones.
It shouldn’t come as a surprise to you all that the fine and penalty for using a device behind the wheel recently increased (insert link) but it still isn’t stopping some.
So what are we going to do? Well, we have plans to introduce a distracted driving course at our experience centre but for the time being that’s all we can say, so keep tuned…
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